Turn on your
case study
machine
Sales guards the accounts. Marketing needs the stories. We build the award program that gets both teams winning — with your customers stepping forward on their own terms.
Recognition as a Service is a done-for-you, branded award program for B2B companies: Business Intelligence Group builds and runs the nomination platform, judging, and content so your customers become approved case studies, references, and advocates.
Drop your email and we'll reach out to walk you through building your custom case study machine.
You're on the list.
We'll be in touch shortly to kick things off.
Your best customer stories
never get told.
Sales protects its accounts — as it should. Marketing needs references, testimonials, and case studies — as it must. Neither side is wrong. But while they stand off, your prospects make buying decisions without the proof that would win them.
The cost shows up where you feel it most: longer sales cycles, thinner pipeline, and a brand forced to tell its own story instead of letting customers tell it for you.
Alignment isn't a memo. It's a mechanism — one your customers opt into willingly.
Recognition
as a Service
A branded award program gives your customers a compelling reason to step forward publicly — with their full buy-in and approval. Sales looks like a hero for making it happen. Marketing gets a year's worth of authentic content. And prospects finally hear the stories that move them to yes.
Let's Chat About Your Program
The machine, step by step
Content, on autopilot
Every nomination is raw material. We turn it into case studies, press releases, and social content — a steady supply of customer proof, built for you instead of chased down by you.
Sales conversations that go deeper
Guiding a customer through their nomination gives reps a real reason to call. They walk away with sharper account insight and a stronger relationship — not just another check-in.
Customers who talk you up
Winners and judges become vocal advocates. Pre-written posts and press templates make it effortless for them to share your brand across their own networks.
Your customers, your sales team, your stories — finally working together.
A win for every seat at the table
The CMO gets a year of approved content. The CSO gets warmer pipeline without ceding account control. The CEO gets sales and marketing pulling in the same direction. Stop waiting for case studies — run the machine that produces them.
Talk to Us →A year of approved content
Case studies, press releases, and social content built from award nominations — with customer buy-in and approval baked in from day one. No more chasing sign-offs.
Warmer pipeline, protected accounts
Your reps guide customers through nominations — deepening relationships, surfacing expansion signals, and keeping account control exactly where it belongs.
Sales and marketing, finally aligned
One program both teams want to run. Shared wins, shared credit, and a repeatable engine for third-party proof you can take to the board.
Credibility you can't buy
An expert judging panel under your brand turns customer wins into third-party validation prospects actually trust.
Advocates at scale
Winners and judges champion your brand across their networks with pre-written posts and templates — reach you don't have to rent.
Proof where you need it most
Need to grow SMB or break into healthcare? We can target nominations at exactly that segment, so sales gets testimonials for the vertical you're pushing before it even asks.
This isn't our first award program.
It's our twelfth.
Business Intelligence Group has been running award programs for more than a decade, using a crowd-sourced judging model, volunteer industry judges instead of paid panels, so recognition is earned, not purchased. Today that's 12 annual programs, spanning broad business excellence and industry-specific categories.
AI Excellence Awards
Breakthrough AI products and implementations
BIG Innovation Awards
Companies bringing new ideas to market
Best Places to Work
Workplace culture, decided by employee survey
Fortress Cybersecurity Awards
Excellence in cybersecurity products and services
Excellence in Customer Service Awards
Outstanding customer experience
Stratus Cloud Computing Awards
Innovation in cloud technology
Sustainability Awards
Environmental and social responsibility
Herizon Awards
Women in business and leadership
BIG Award for Business
Broad business excellence recognition
The Sammy
Sales and marketing excellence
NAA Top Employers
Built for the National Apartment Association
We ♥ Tech Awards
Built for B2B influencer Evan Kirstel
More than
just awards
We design a custom branded awards program tailored to your specific goals and target audience. Your case study machine includes:
Easy-to-Use Nomination Platform
Streamline the nomination process with a user-friendly platform for both customers and judges — built and managed by us.
Expert Judging Panel
We recruit qualified industry professionals so your awards carry real weight — not a rubber stamp.
Pre-Built Content Calendar
Get a head start with suggested content themes and social media messages for the entire program lifecycle.
Comprehensive Marketing Support
We handle all aspects of marketing and promotion for the award program, maximizing exposure and engagement for your brand.
Every winner becomes a content engine
A win doesn't end with a trophy. It ends with the proof points sales and marketing have been chasing all year, already written, approved, and ready to use.
Press release
One from your customer, one from you — double the distribution and the SEO value of a single win.
Case study
A full customer success story, written and pre-approved, ready to hand to sales the week it publishes.
Testimonial
A recorded or written testimonial you can reuse across your site, decks, and campaigns.
Customer reference
A warmed-up advocate your reps can call on the next time a deal needs real social proof.
Video testimonial
A short interview clip you can drop straight into ads, landing pages, or a highlight reel.
Podcast feature
A guest spot for your customer and a citable audio clip for you to reuse in campaigns.
Customer quote
A short, citable line from a real customer — the kind that makes a landing page or one-pager land.
Logo & reference rights
Permission to feature their logo and name as a customer, backed by an award to point to.
SEO backlinks
Winner posts and press pickups link back to your site — real domain authority, not a link farm.
Customer-led promotion
Winners market the award, and your brand, across their own channels — reach you didn't have to buy.
The same machine already runs live programs
We ♥ Tech Awards
Built for B2B tech influencer Evan Kirstel's 550K-follower network. Now in its second season: ~400 volunteer judges, 17 categories, and winners including EY, Experian, Paysafe, and DailyPay.
NAA Top Employers
Run for the National Apartment Association: 4 winner categories, 38 additional finalists, judged by an NPS-based employee survey — not a paid panel. Proof the model scales to an entire industry.
Turn raving fans into revenue
Marketing needs fresh content. Sales needs proof prospects trust. Most teams manufacture both from scratch every quarter — and it shows. A branded awards program does it for you, turning customer success into content, credibility, and advocacy that compounds.
This free 6-step playbook is the exact framework Business Intelligence Group uses to build and run award programs for B2B companies — from setting objectives to keeping the machine running year after year.
- ✓ Define objectives & target the right audience
- ✓ Craft a theme & category structure that resonates
- ✓ Build a nomination platform customers actually use
- ✓ Assemble a judging panel that adds instant credibility
- ✓ Turn nominations into a content & social engine
- ✓ Celebrate winners, then repeat the cycle every year
Let's turn it on
Tell us about your company and we'll walk you through building your custom branded award program — your very own case study machine.
Fresh thinking on sales & marketing alignment
Sponsorships Pay Rent. Your Own Award Program Builds Equity.
You built the audience, and somehow the sponsors are the only ones building equity on it. An award program flips that. Your name goes on the trophy, our team runs everything behind it, and a season of content and revenue comes back every single year. Here is how the math actually works.
The Member Benefit Your Staff Never Has to Run
Your members keep asking what the dues are for, and your staff has zero hours to spare. An industry awards program answers both, honestly. We run the whole thing under your brand, members get recognition they brag about, and renewal season gets a little friendlier every year.
The Best Sales Campaign Is a Trophy With Your Customer's Name on It
Your buyers decide long before your reps get in the room, and what they trust is proof from people like them. A branded award program manufactures that proof at scale. Ten assets per nomination, customers who talk you up, and sales and marketing finally pulling together.
Apple, Google, and Salesforce Already Run a Corporate Award Program. So Can You.
Apple hands out the Apple Design Awards every year. Google runs its own Play Awards. Salesforce built an entire Trailblazer recognition system. None of that is an accident, and none of it needs an Apple-sized budget to copy. Here is what a corporate award program actually does for a business, and how a B2B company with a fraction of that budget can run one too.
Why Most Customer Advocacy Programs Fail Before They Ever Start
Sales guards its accounts. Marketing needs real proof. Most B2B companies try to bridge that gap with a one-off case study push, and it usually dies quietly. Here is why a formal customer advocacy program works instead, and where most attempts go wrong.
Case Studies Aren't Stuck Because of Writing. They're Stuck Because of Sales.
Marketing teams keep hiring writers to fix a case study backlog that writing never caused. The actual blocker sits inside sales, in account access and incentives. Here's why that distinction matters, and what a repeatable pipeline actually looks like.
Before you ask, we answered
How is this different from a "pay-to-win" award?
It isn't one. Every nomination is evaluated by volunteer industry judges, not a paid panel — the same crowd-sourced model Business Intelligence Group has run since 2012 across all 12 of its programs.
Who actually judges the nominations?
Qualified industry professionals we recruit specifically for your program, plus past winners and relevant experts. Real judges with real criteria — not us grading our own homework.
Can we target nominations at a specific customer segment?
Yes. If you're pushing into SMB, healthcare, or any other vertical, we can focus the nomination process there so sales gets testimonials and case studies for that segment first.
How long does it take to launch a program?
Most programs launch within a few weeks of kickoff. Platform setup, category structure, and judge recruitment all happen in parallel, not in sequence.
What if a customer doesn't want to be nominated?
No problem. Nomination is always opt-in, and customers approve every piece of content before it goes anywhere. Declining doesn't affect anything else about the relationship.
Is our program exclusive to our brand?
Fully your brand. Recognition as a Service is built and run under your name, not ours — the platform, judging, and content are all white-labeled for you.
What does "done-for-you" actually include?
The nomination platform, judge recruitment and coordination, category design, and a full content calendar — case studies, press releases, social content, video, and podcast placements, all built from every nomination.